PJ Herrera – Regional Director of Sales
With more than 20 years of proven success in hotel sales, Patricia Herrera is a dynamic and results-driven sales leader known for her ability to quickly uncover opportunities, build lasting relationships, and drive revenue across diverse markets and brands. A true chameleon in the industry, she seamlessly adapts to new environments – whether repositioning a property, penetrating a competitive market, or expanding key account share – to deliver consistent top-line growth.
Throughout her career, Patricia has held leadership and sales roles with a variety of respected hotel brands, excelling in group, business travel, government, and national account development. Her deep understanding of market trends, client needs, and brand positioning has allowed her to strategically capture business and elevate property performance year after year.
A multi-award-winning professional, Patricia has been recognized as Director of Sales of the Year, Sales Manager of the Year, and as a member of the Hotel Sales Team of the Year—a testament to her drive, creativity, and leadership in hospitality sales.
Known for her energy, adaptability, and passion for results, Patricia brings a balance of strategic insight and hands-on execution to every challenge, making her a trusted partner in achieving revenue success.
Eastern Illinois University
Hospitality Management, B.S.; minor in Business Management