GRANT HOSPITALITY BLOG
The Hotel Sales Metrics That Actually Drive Revenue Growth
The hospitality industry has never had more access to data. From property management systems and CRMs to revenue management platforms and market intelligence tools, hotels generate a constant stream of information. Yet having data is not the same as using it effectively.
7 Reasons Hotels Lose Group Sales – And How to Fix Them
Group business remains one of the most valuable revenue drivers in hospitality, but many hotels unknowingly lose group sales opportunities long before contracts are signed. For hotel sales managers and general managers, understanding why prospects walk away is critical to improving conversion rates and increasing revenue.
The Hotel Sales Playbook: From First Lead to Loyal Guest
A strong hotel sales process is not about chasing bookings. It is about building a predictable, repeatable system that moves prospects from awareness to loyalty. For hotel sales teams and general managers, the goal is to create consistency across every stage, from lead generation to repeat business.
AI in the Hospitality Hotel Industry: Transforming Operations and Revenue Management
The hospitality hotel industry is experiencing a technological revolution, with artificial intelligence (AI) at the forefront of operational and financial transformation. While guest experience remains a priority, AI’s most profound impact is being felt in the back office, where it is streamlining operations and revolutionizing revenue management.
How to Adapt Sales Strategies for Changing Traveler Preferences
For hotel general managers and sales teams, staying competitive means understanding these changes and adjusting strategies to meet travelers where they are, both literally and emotionally. Today’s travelers are driven by flexibility, personalization, and purpose, and hotels that align their sales approaches with these values will be best positioned for growth.
From Browsing to Booking: What Makes Guests Choose Your Hotel
Booking a hotel is more than just finding a place to sleep, it’s an emotional and psychological decision influenced by a mix of factors. To attract and convert potential guests, hotels must understand what drives these decisions.